What size should Shopify product images be?
Shopify recommends 2048×2048 pixels for square product images. It accepts images up to 4472×4472 pixels (20 megapixels) and 20MB, in JPEG, PNG, WEBP, GIF or HEIC. Most themes look best when every product image has the same aspect ratio, usually square. Stilllight’s free white background tool exports a consistent 2000×2000 white image from any phone photo.
Shopify image limits at a glance
| Item | Limit or recommendation |
|---|---|
| Recommended size | 2048×2048 px (square) |
| Maximum size | 4472×4472 px, 20 megapixels |
| Maximum file size | 20MB |
| Formats | JPEG, PNG, WEBP, GIF, HEIC |
| Aspect ratio | Anything between 100:1 and 1:100; keep one ratio across your store |
| Product video | Up to 1GB and 10 minutes, MP4, MOV or WEBM, up to 4K |
How to make every product image match
- Pick one ratioSquare (1:1) works in almost every theme and also suits Amazon and Google Shopping.
- Use the same backgroundPure white keeps collection pages tidy. The free tool centres each product at the same size on white.
- Add lifestyle shots secondUse the main image for the product alone, then add in-use scenes. The AI editor can create them from the same photo.
Quick tips
- Compress before upload. A 2048px JPEG at good quality is usually well under 1MB and loads fast.
- Write alt text. Describe the product in plain words; it helps search and accessibility.
- Name files clearly, for example ceramic-mug-white.jpg.
Questions
What is the best image size for Shopify products?
Shopify recommends 2048×2048 pixels for square product images. Use the same aspect ratio for all products so collection pages line up.
What is the maximum image size on Shopify?
4472×4472 pixels (20 megapixels) and 20MB per image.
Which image formats does Shopify accept?
JPEG, PNG, WEBP, GIF and HEIC.
Should Shopify product photos have a white background?
It is not required, but a consistent white background keeps collection pages clean and lets you reuse the same images on Amazon and Google Shopping.
Sources
Checked 23 October 2026. Rules and prices change, so check the source before you rely on them.