How to make an Etsy listing video
Etsy listing videos must be 3 to 15 seconds long and up to 100MB. Etsy removes the sound, accepts MP4, MOV and other common formats, and needs at least 500px resolution (1080px or more is ideal). Each listing can have one video. The easiest way is a short, steady phone clip of the item being turned or used; if you only have a photo, an AI tool such as Stilllight’s photo-to-video can animate it.
Etsy video requirements at a glance
| Rule | Requirement |
|---|---|
| Length | 3–15 seconds |
| File size | Up to 100MB |
| Resolution | At least 500px; 1080px or more is ideal |
| Formats | MP4, MOV, FLV, AVI, 3GP, MPEG and others |
| Sound | Removed after upload, so the video plays silently |
| How many | One video per listing (delete the old one to replace it) |
Three ways to make one
- Film it on your phoneUse daylight from a window, prop the phone on books, and slowly rotate the item or show it in use for 8–12 seconds. Trim with the phone’s built-in editor.
- Animate your photos for freeFree editors such as CapCut or Canva can add a slow zoom across two or three listing photos. Keep it simple and readable without sound.
- Turn one photo into a video with AIUpload a product photo to Stilllight and describe the motion, for example steam rising from a mug. A 5-second 720p video uses 11 credits. Check that the product still looks exactly like the real item.
Tips that make Etsy videos work
- Show scale. A hand, a mug or a book next to the item answers “how big is it?”.
- Start with the product. Buyers often see the first second only.
- No text needed. The video plays without sound; let the item speak.
- Stay accurate. Etsy asks that edited media does not misrepresent the item, and that AI edits are mentioned in the description. See AI photo rules for Etsy and Amazon.
- Match your photos. Use the same look in the video and the listing photos; the AI editor can make studio and lifestyle shots from the same phone photo.
Questions
How long can an Etsy listing video be?
Etsy listing videos must be between 3 and 15 seconds long and no larger than 100MB.
Do Etsy listing videos have sound?
No. Etsy removes the audio when you upload a listing video, so plan it to work silently.
How many videos can I add to an Etsy listing?
Etsy’s help centre says each listing can have one video. To replace it, delete the current video first.
Can I make an Etsy video from a photo?
Yes. Free editors can add a slow zoom over your photos, and AI tools such as Stilllight can animate a single product photo into a short clip. Make sure the item still looks like the real product.
What resolution should an Etsy listing video be?
Etsy needs at least 500px and says 1080px or more is ideal.
Sources
Checked 23 October 2026. Rules and prices change, so check the source before you rely on them.