Amazon main image requirements
Amazon’s main product image needs a pure white background (RGB 255, 255, 255), the product filling about 85–100% of the frame, and at least 1000px on the longest side so zoom works (1600px or more is better). No text, logos, watermarks, borders or extra props, and it must show the actual product. You can make one free with Stilllight’s white background tool, which centres the product on pure white at 2000×2000 with about 85% fill.
The rules at a glance
| Rule | Main image | Other images |
|---|---|---|
| Background | Pure white, RGB 255, 255, 255 | Lifestyle and in-use scenes allowed |
| Product size | About 85–100% of the frame | No fixed rule |
| Resolution | At least 1000px on the longest side; 1600px+ recommended | Same |
| Text, logos, watermarks | Not allowed | Allowed for infographics |
| Props and extra items | Only what the buyer receives | Allowed to show use and scale |
| Format | JPEG preferred; PNG, TIFF, GIF accepted | Same |
| AI images | Must accurately show the real product | Photorealistic AI people have a tagging rule (reported July 2026) |
How to make a compliant main image in 2 minutes
- Take a clear photoPlain surface, soft daylight, whole product in frame, nothing else around it.
- Remove the backgroundOpen the free white background tool, drop the photo in and choose the 2000×2000 square format. It runs in your browser, so the photo is not uploaded.
- Check and uploadZoom to 100% and check the edges. If they are rough, reshoot or use the AI editor for a clean studio render with a soft shadow.
Common reasons main images get suppressed
- Off-white or grey background (for example 245, 245, 245 instead of 255).
- Product too small in the frame.
- “Best seller” badges, text or logos added to the image.
- Accessories in the photo that are not included in the box.
- A rendering that does not match the real item.
Questions
What background does Amazon require for the main image?
Pure white, RGB 255, 255, 255. Off-white or light grey can get the listing flagged.
How much of the image should the product fill on Amazon?
About 85 to 100 percent of the frame.
What size should an Amazon product image be?
At least 1000 pixels on the longest side so zoom works; 1600 pixels or more is recommended. A 2000×2000 square is a safe choice.
Can I use AI to make my Amazon main image?
Yes, as long as the result accurately shows the real product and meets the image rules. Amazon has a separate tagging rule for photorealistic AI-generated people (reported July 2026).
Is there a free tool to make an Amazon white background image?
Yes. Stilllight’s free white background tool removes the background in your browser and exports a 2000×2000 pure white image with no sign-up or watermark.
Sources
- Amazon Seller Forums: Product Photography Standards (Amazon moderator post, 2026)
- Goat Consulting: Amazon’s rule for AI-generated people in listings (July 2026, third-party summary)
Checked 23 October 2026. Rules and prices change, so check the source before you rely on them.